The 25% Tipping Point New

New Research Reveals How to Make Social Change

for continued graphic  and explanation visit: https://www.yesmagazine.org/issue/what-the-rest-of-the-world-knows/2020/11/03/how-social-change-happens/

The 25% Tipping Point

Graphic facilitation:

Creative design:

Tracy Matsue Loeffelholz

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Tracy Matsue Loeffelholzis the creative director at YES!, where she directs artistic and visual components of YES! Magazine, and drives branding across the organization. She specializes in infographic research and design, and currently works with The Nation, in addition to YES! She has previously worked at The Seattle Times, The Virginian-Pilot, Scripps Howard Newspapers, Rocky Mountain News, The Denver Post, The Connecticut Post, The San Diego Tribune, The Honolulu Advertiser. She lives on Bainbridge Island, Washington, and currently serves on the board of the Bainbridge Island Japanese American Exclusion Memorial Association. Tracy speaks English.

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